Your quick WINS health check
You know that good museum marketing is a must.
If you want to stand out in a crowded market then its important that you can share your unique story in the right way with the right people. But with so many other things to deal with, it can easily slip down the list of priorities. Perhaps it feels too big to deal with or you push out as much as you can, when you can, and hope something lands. Don't worry, I get it.
But the fact is that good communications is something you can't afford to ignore and even small changes can make a massive difference. That's where I can help by working with you to identify what you really need from your marketing and give you a simple and focused strategy that works for you. And it only needs a couple of hours of your time; that's a quick WINS!
How does WINS work?
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Who are you?
When you've booked your WINS health check I'll ask you to start by completing a short online questionnaire. This will give me a little bit of background about your business or organisation, any issues you're facing or challenges you would like to overcome, and what communications and engagement activity (if any) you're currently undertaking.
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In detail
When I've received your form we'll book in a one hour workshop (in-person or online) at a time that suits you to explore in more detail your business, your current communications and what you want to achieve in the future. Be prepared, I will ask a LOT of questions! (Like the Riddler but without the bright green leotard.) This will be my opportunity to really get to know what you need. You might even want to include other people in the meeting; staff, volunteers, supporters, customers. The more the merrier!
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Next steps
Within seven working days of our meeting you will receive your personalised report. Spoiler alert, this won't include a long list of exciting social media posts, a ready to go news release or a spanking new website design. What it WILL include is my analysis of your current needs, and up to four recommendations for positive actions you can take. Crucially, these recommendations will be focused not just on what will have the biggest impact but what is achievable, affordable and sustainable for YOU.
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Support
Your report will also include further resources to support you in delivering these positive changes. After that, it's over to you! But I won't abandon you completely; three months after receipt of your report you'll get a 15 minute follow-up call from me to see how you're getting on and to chat through any further questions or issues. And of course if you do need extra support with anything from news releases to a full communications strategy, you know where to find me.
Get started
The entire WINS health check package is just £300 with a 15 per cent discount for registered charities until the end of 2025. To get the ball rolling right now (yes, this very second!) email me at
theheritagestoryteller@gmail.com and grab your WINS!